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Web Analytics and Reporting

Monitor your web metrics, make data-informed decisions and improve your online performance.

Tracking Setup

Tracking Setup





Free Web Analytics and Reporting Trial

Adopt a data-driven mindset. Track how your website is performing and use that data in your everyday decision-making processes to accelerate the growth of your business.

Monitor traffic sources, user behaviour, bounce rates, conversion rates, and many more metrics on your website.

Sign-up for a free web analytics and reporting trial.

What is Web Analytics?

Web analytics is the process of collecting, analyzing, and reporting on website data to understand user behaviour and optimize performance.

Do you clearly understand the value your website is driving?
Or do you even know what is happening on your website?

Tracking a website’s users behaviour allows you to gain insight into how they interact with your website. You will also be able to determine how much business value the website is contributing.
Analytics will empower you with a deeper understanding of how you can improve your website to effectively communicate with your target audiences, and drive measurable growth.

Analytics and Reporting Services


We will help you get started by installing tracking code and ensure that your analytics tool is properly configured.

If you already have tracking set up, we can audit the configuration to make sure that you are getting the correct data.


We create reporting dashboards that capture and offer a visual representation of key performance indicators. This will empower you with the information you need to make the right decisions.

Stop wasting time sifting through raw data to understand the story behind the data, when reporting dashboards can do that for you.


No need to be overwhelmed by all the data.
We will dig into the data to derive actionable insights that might not be visible directly.

All you have to do is act on the insights.

Web Analytics In Action

Here is a snapshot of web analytics and reporting in action.

If you are on a desktop or tablet, check out this live report (may not render properly on a mobile phone).

Importance of Analytics and Reporting

If you are into digital marketing (have a website or a social media business page), and you are not tracking performance, that’s a recipe for disaster. Digital marketing is data-driven, and part of that data is mined through your analytics.

In short, Web analytics is an integral part of any online marketing plan. Listed below are some of the benefits of using web analytics your strategy.

Understand your visitors and Enhance User Experience

When you understand your audience’s demographics (age, gender, geographic location, interest topics, etc) you can take proper measures to enhance their user experience.
Similarly, when you learn about the technology (device, operating system, and browsers) they’re using to browse your site, you can test your site’s compatibility with those technologies and make necessary improvements.

Know Content Performance and Optimise

Website analytics tools like Google Analytics show you exactly which content gets the most visits, average duration, and bounce rate for the individual pages, so you can analyze, and optimize, for better engagement.

Conversion Rate Optimisation

Using Web Analytics, we can set a number of goals which are important for a business. While creating a goal we write down steps that a user must take to successfully complete goal on the site.
Google Analytics through funnel visualization helps in identifying how many visitors who enter the funnel gets successfully converted(Complete the goal). This helps identify at which points in the funnel customers are dropping out.

And Many More,  Including:

Free Web Analytics and Reporting Trial

Don’t miss out on the chance to get started with web analytics for free.

Already have tracking in place on your website? No problem, you can still benefit. We will your audit your analyitcs configuration for free.

Sign-up for free web analytics and reporting trial, and we will set it up for FREE.