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Begin With A Digital Marketing Strategy

Plan – Implement – Optimize – Grow

What Is A Digital Marketing Strategy

A digital marketing strategy is a plan set to achieve specific business goals using digital marketing channels.

A goal without a plan is just a wish.
― Antoine de Saint-Exupéry

Planning (or creating a strategy) is an important first step for success in online marketing.
It’s important to outline your objectives, how you are going to go about achieving them, which metrics will be used to measure performance and how you will analyse and optimise your marketing in the future.

Why Do You Need A Digital Marketing Strategy

Without proper planning, your online marketing efforts are exposed to the risk of turning into a misguided waste of resources.

A good strategy safeguards against such a risk by setting data-guided S.M.A.R.T (Specific-Measurable-Attainable-Realistic-Timely) goals. A good strategy will also assign owners to tactics for accountability and set time intervals for evaluation (performance checks) to ensure campaigns stay on track.

In a competitive marketing landscape of empowered buyers, it will take more than a big budget and the best tools to run successful campaigns.
Just like in the military, where a clever strategy can solely deliver victory, a good digital marketing strategy can help you edge out the competition, even those with bigger budgets and better resources.

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How to create a digital marketing plan

Creating an effective digital marketing strategy can be challenging. Here are some tried and tested guidelines to help you create how to create a comprehensive digital marketing strategy from scratch that will help you accomplish specific goals.

Situational Analysis

The first thing you need to do when developing your digital marketing plan is to carry out an internal and external analysis (SWOT analysis) of the firm. A useful framework for this is the SWOT analysis that allows you to look at the strengths, weaknesses, opportunities, and weaknesses for your company and the market at large.

Build your buyer personas.

The next step you’ll need to take in order to create your strategy is to get a solid understanding of who your audience is and what motivates them. This will be essential because it will help you to assess which marketing platforms you can find them on, how they’re interacting with it and what they want to see from you.

Set your SMART goals

What do you want your digital marketing campaigns to accomplish? Do you want to build name brand recognition? Generate leads? Get more sales or email subscribers?
Great! Whatever it is that you want, though, you need to name it.

Digital Tactics

Based on our objectives (attraction, conversion, and loyalty), we’ll start to implement different tactics: email marketing campaigns, social media campaigns, content marketing, SEO strategies, Paid Media advertising, etc.
Considering that the number of channels to manage is multiplying, it’s critical to use Marketing Automation tools and automate some of the campaigns.

Measuring Results and KPIs

The work doesn’t stop after you’ve designed and implemented your digital marketing strategy. The next step is one of the most critical: analyzing the results. Analytics has turned into a critical pillar for successfully optimizing digital marketing performance and spending.
You have to measure every action using KPIs to figure out if you earned the ROI we expected. Measuring the effectiveness of the strategies and activities you implemented in your digital marketing will help you correct what doesn’t work to achieve the goals you set.

Benefits of a Digital Marketing Strategy

While it may be tempting to just dive in and get started with your digital marketing campaigns, it pays off to take a step back and lay out an action plan.
Having a plan in place will help you keep focus and stay on top of things. Listed below are some of the benefits a digital marketing plan:

Key To Success With Digital Marketing

Doing digital marketing without a proper strategy is like going to battle without a plan. To succeed with digital marketing, you need a solid strategy.

Get in touch and let us work together formulate a killer digital marketing strategy which will help your business realize it’s full potential.

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